Mauer Joins Hallmark As Distribution Director

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Holly Henderson Mauer has been named director of network distribution and service for Hallmark Channels..

Mauer, who will be based in Los Angeles, was most recently director of affiliate sales at TV Guide Networks.

At Hallmark, Mauer will be charged with boosting the sub base for the mothership Hallmark Channel, as well as the standard- and high-definition versions of the Hallmark Movie Channel. She will also oversee affiliate participation in promo and marketing campaigns.

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