Mav’rick Entertainment Network, known as MavTV, has lined up World Poker Tour chairman Lyle Berman as a major strategic investment partner in the men’s network, according to officials.
“We are extremely pleased to have someone of Mr. Berman’s caliber affiliated with MavTV,” CEO Steve Severn said. “He has an excellent business track record and brings a great deal of experience to the table.”
The investment is coming from a limited-liability company owned by Berman, who is CEO of Lakes Entertainment Inc.
Berman, familiar with all forms of gaming, is one of the world’s top poker players. He was also a recent addition to the Poker Hall of Fame at Binion’s Horseshoe in Las Vegas.
MavTV remains on target for a late-third-quarter launch of its male-oriented service. With Berman on board, MavTV will explore adding gaming programming.