MavTV Set for Friday Launch

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Mav’rick Entertainment Network, the independent men’s digital network, launches on satellite Galaxy 11, transponder 21, Friday.

MavTV has been developed by a group of former Showtime Networks Inc. executives over the past two years, and the network has forged partnership agreements with Crawford Communications Inc., World Poker Tour chairman Lyle Berman and poker legend Johnny Chan.

The start-up is looking to get distribution on digital-sports tiers, and it said it is finalizing carriage deals with several cable operators.

MavTV is targeting men 18-49 with sports, gaming, comedy, health and fitness, finance, gadgets and movies.

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