It was a clean sweep for Turner Network Television in household ratings and
key adult demo groups during May.
Lifted by its coverage of the National Basketball Association playoffs, the
drama network registered a 37% gain in primetime ratings to a 2.6 average April
28-May 25, according to an ABC Cable Networks Group analysis of Nielsen Media
TNT also scored with adults 18-34, 18-49 and 25-54, finishing first with an
average of 750,000, 1.57 million and 1.56 million of those respective viewers in
primetime, according to a Turner Entertainment Research study of Nielsen
And the network topped the list among adults two-plus (2.97 million) in
Moreover, the network was No. 1 in total-day measurement with the
aforementioned audience constituencies.
Cartoon Network (up 6%) and Nickelodeon (down 11%) were tied for second with
1.7 primetime household averages in May, ahead of Lifetime Television, which
sustained a 20% drop to a 1.6. Fox News Channel leaped 50% to tie USA Network,
ahead 7%, in fifth at a 1.5.
Rounding out the top 10: Disney Channel, which grew 17% to a 1.4; TBS
Superstation, a 19% falloff to a 1.3; ESPN, up 20% to a 1.2; and A&E
Network, even at a 1.1.
Gauged on a total-day basis, Nickelodeon was again No. 1, posting a 6%
decrease to a 1.5 household average, according to the ABC Cable analysis.
TNT, boosted by its "Primetime in the Daytime" franchise of off-network fare,
advanced 44% to a 1.3, while Cartoon (flat) and Lifetime (down 8%) were squared
in third with a 1.1 average. Two big gainers, Fox News (67%) and Disney (43%),
were locked in fifth, each with a 1.0.
A total of 12 of the 25 highest-rated shows in May were NBA playoff games,
including the top six, headed by the 6.2 household rating generated by the Los
Angeles Lakers-San Antonio Spurs matchup May 13, when the latter ended the
three-time defending champion Lakers' reign.
All but one -- ESPN notched a 3.6 with a Sacramento Kings-Dallas Mavericks
matchup, good for a tie for 23rd -- of the highest-rated pro-hoops
games were in TNT's camp.