Mayweather-McGregor Fight Challenges PPV Buy Record

Showtime: Fight generated PPV buys in the ‘mid to high’ 4 million range
Mayweather-McGregor fight .jpg

The Aug. 26 Floyd Mayweather-Conor McGregor mega event generated pay-per-view buys in the “mid to high” 4 million range, challenging the all-time PPV event performance record, fight promoter Showtime said Friday.

While Showtime officials said the fight's PPV numbers are preliminary, Mayweather-McGregor is positioned to knockout the PPV record of 4.6 million buys and the more than $450 million in PPV revenue generated by Mayweather’s 2015 fight with Manny Pacquiao. Mayweather ran his record to 50-0 with a 10th round TKO over the game UFC/MMA champion McGregor in one of the biggest PPV events of all time.

“We consider this a huge success,” Showtime Sports and Event Programming executive VP and general manager Stephen Espinoza told Multichannel News. “We could very well break the record — we just haven’t seen enough of the data to definitively say that — but we’re either over the record or very close. Even if we don’t break the record it’s still a massive success.” 

The fight performed well despite some hiccups on the distribution side of the fight. Some MVPD’s were reportedly overwhelmed by a flurry of last-minute fight purchases, to the point where Showtime officials said the Mayweather-McGregor fight card was “slowed down’ to allow a few distributors to complete orders. Espinoza though, said there were no major distribution problems that hampered the fight's performance. 

Espinoza also called reports that the network’s new Showtime PPV app suffered major technological problems during the event “exaggerated,” saying that the network only received a “limited” number of complaints, which were quickly addressed. The network will provide refunds to those who were unable to see the purchased event, he added.