Fight fans will have to dish out as much as $100 to watch the Aug. 26 Floyd Mayweather-Conor McGregor pay-per-view boxing match.
The fight, which pits recently unretired, undefeated boxer Mayweather against UFC mixed martial arts champion McGregor, will carry a PPV suggested retail price of $89.95 for a standard definition feed, according to fight organizers. Like most PPV events, distributors will most likely add another $10 to the price to watch the fight in high definition.
The price point matches what many distributors charged for the 2015 Mayweather-Manny Pacquiao bout, which drew a record 4.6 million PPV buys. The Maywether-McGregor SRP is much higher than the $69.95 expected to be charged for HBO’s Sept. 16 Canelo Alvarez-Gennady Golovkin middleweight championship PPV event.
Showtime Sports executive vice president and general manger Stephen Espinoza said the high premium price won't turn away fans from buying the event. “For a rare event like this, a truly unique spectacle, we are confident that the market will bear the price,” Espinoza said. “We are clearly looking at a once-in-a-lifetime type of event and we believe that when you have a premium product, the consumer is willing to pay a premium price for it.”