Mazda Backs Interactive TVography

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Mazda Motor Corp. will sponsor A&E Network's interactive-TV version of
TVography, powered by interactive-TV provider GoldPocket Interactive
Inc.

A Biography spinoff, TVography will bow Oct. 14 at 10 p.m.,
focusing on old ABC series The Love Boat. The Monday series will air at 9
p.m. in subsequent weeks.

The interactive-TV trivia-game element will be played via consumers' PCs,
Macs, MSNTV or UltimateTV set-top boxes while viewing the show.

'As the exclusive sponsor of TVography interactive, Mazda will be able
to fully integrate its brand into the trivia games while gaining valuable
reporting each week on the program's viewership,' A&E vice president of
interactive sales Bill Jennings said.

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