In its first high-profile programming acquisition, Major Broadcasting Cable
Network acquired the off-network rights to comedy series Roc Tuesday.
MBC will air back-to-back episodes of the urban family sitcom starring
Charles Dutton Wednesdays beginning May 1 as part of the two-year deal with
Roc syndicator Warner Bros. Domestic Cable Distribution. Terms of the
agreement were not disclosed.
'We're very pleased that Roc has found a home on MBC,' Warner Bros.
Domestic Cable Distribution president Eric Frankel said.
MBC executive vice president of production and programming Lori Metoyer said
the family-oriented network will seek similar deals for marquee acquired product
targeting the minority community.
'We're constantly on the lookout for other shows, but there aren't a lot of
programs that target our market,' she said. 'We're also in the process of
developing more original, family-oriented programming.'