McFarland Leaves Lifetime Affil Post

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Dave McFarland left Lifetime Television as vice president of affiliate ad
sales and distribution marketing, several industry sources said.

A Lifetime spokeswoman confirmed his departure.

McFarland is scheduled to co-chair the Cabletelevision Advertising Bureau's
Local Sales Management Conference, set for June in Salt Lake City. Cox
Communications Inc. vice president of ad sales Billy Farina is the other
co-chair.

There was no word from the CAB as to whether McFarland's role may
change.

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