McFarland Leaves Lifetime Affil Post

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Dave McFarland left Lifetime Television as vice president of affiliate ad
sales and distribution marketing, several industry sources said.

A Lifetime spokeswoman confirmed his departure.

McFarland is scheduled to co-chair the Cabletelevision Advertising Bureau's
Local Sales Management Conference, set for June in Salt Lake City. Cox
Communications Inc. vice president of ad sales Billy Farina is the other

There was no word from the CAB as to whether McFarland's role may