CBS News and Sports chief Sean McManus is relinquishing his role with the former, and will now serve as chairman of CBS Sports.
60 Minutes executive producer Jeff Fager was named chairman of CBS News, while David Rhodes, former head of U.S. television for Bloomberg, is joining the company as president of the news division.
"It has been a great honor to run CBS News," McManus said in a statement. "At the same time, I am very excited about the prospect of focusing solely on the many opportunities before CBS Sports. The role of sports is an integral and growing part of our company's success."
Leslie Moonves, president-CEO of CBS Corp., called sports "an ever-more important asset to CBS" in a statement announcing the moves.
The moves also of course come at a time when broadcast news divisions are grappling with shifting viewer habits, amortizing the cost of coverage and ever-increasing competition from cable and new distribution platforms.
McManus was named president of CBS Sports in November 1996 and president of CBS News in October 2005. He was the second person after Roone Arledge at ABC to hold both division titles. McManus was inducted into the B&C Hall of Fame in 2010.
In Fager's new role, he will report to Moonves and guide the overall editorial direction, content and quality of all CBS News broadcasts on-air and online. Fager became executive producer of 60 Minutes when the show's founder Don Hewitt retired in 2004. Fager will keep the position.
As president of CBS News, Rhodes will report to Fager and run the operations of CBS News on a day-to-day basis, taking charge of all coverage and staffing. He had been in his position at Bloomberg since November 2008. Prior to joning Bloomberg, Rhodes worked for 12 years at Fox News, starting at the channel's early days in 1996 as a production assistant.
The appointments are effective Feb. 22.