Head of advertising says customer service, price and ease of use drive subscriptions
Winners to be announced during the week of NAB Show Express
Panelists say strong linear brands bring credibility, subscribers to streaming services
Panel says spike in viewership could accelerate measurement focused more on behaviors
Honoring and helping to promote outstanding new products introduced this spring.
The Wonder Women and NYC TV Week Spring events, produced by Multichannel News, Broadcasting+Cable and Next TV, will not be held as scheduled on March 24-26 but will instead be rescheduled until June, amid coronavirus safety concerns associated with large gatherings of people.
Winners will be profiled in B&C's July edition
Free nomination window open until midnight January 31
Clients want guarantees that ads will elicit website visits, sales