MCN Launches #CableInTheCommunity Campaign

Looking for a Few Good Cablers
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Multichannel News is looking for a few good cablers, and more than a few are out there, serving their local communities and championing corporate causes. To spotlight the TV industry's public service efforts, Multichannel News is launching a new, multiplatform campaign: #CableInTheCommunity.

Comprising a print feature, the launch of a new “Community” blog on our website and a #CableInTheCommunity Twitter campaign, this special coverage will revolve around stories of service and volunteerism: We want to highlight projects big and small that are making an impact on the causes our community of readers cares about — from a cable system’s outreach in its local town to a programmer’s national public awareness campaign to an association’s industry-oriented initiative to employee-spearheaded projects that found the support of employers.

The #CableInTheCommunity Spotlight runs in the March 23 issue of our print edition. Send us information about your initiatives for consideration: what’s the cause, who’s involved, how is it making a difference? You can include links and press releases, as well as photos. The deadline for submission is Tuesday, March 3 (the original Feb. 27 deadline has been extended); email us at mcnletters@nbmedia.com using the subject line #CableInTheCommunity.

The new “Community” blog will launch on multichannel.com in the run-up to the print feature, giving us an online space to tell your #CableInTheCommunity stories all year long. More details about the blog and the Twitter campaign will be announced next week. Meanwhile, send us your submissions for consideration. We are excited about working with you to make #CableInTheCommunity a trending topic among our readers, in our workplaces and across our industry.

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