Media Agencies Seek Bragging Rights At NFL Fantasy Draft

Author:
Publish date:
Updated on

They may not be vying for the Lombardi Trophy, but media agencies will get competitive tomorrow night when they gather in Manhattan to take part in an NFL fantasy draft.
About 200 executive from 16 leading media agencies are expected to select fantasy squads as NFL Media Sales will host the draft event at the Edison Ballroom at 7 p.m. on Aug. 27. David Pattillo, NFL vice president of media sales, will serve as draft commissioner, assisted by other league ad sales staffers
What's at stake: a chance to unseat last year's winner: Mediaedge: CIA, which also topped the NFL ad sales group in a flag football game at Central Park the week before the real NFL draft last April. That contest, played on a gridiron set up to conduct a youth clinic, was recorded by NFL Films, with copies presented to the victors. As part of the spoils, an encore showing of the game will serve as the kickoff to the Aug. 27 draft event.
More importantly for the NFL ad sales team, the fantasy draft, now in its fourth iteration, affords them time to schmooze with media executives ahead of NFL Network's eight-game primetime slate, which kicks off Nov. 12 this season with the Chicago Bears-San Francisco 49ers contest.
In addition to the defending champion, here's a list of the other agencies getting in the NFL fantasy game tomorrow night: Universal McCann, Initiative, Horizon Media, Wieden + Kennedy, OMD, Mindshare, MPG, Busch Media, Zenith, PHD, RJ Palmer, MediaVest, Carat, GM Media and MediaCom.

Related