Media Battle of the Bands Sets Record

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The 11th Annual Media Battle of the Bands Thursday night raised a record $282,000 for Citymeals-on-Wheels.

Proceeds from the event -- organized by several national cable networks and the advertising community, with Multichannel News and Broadcasting & Cable as media sponsors -- will underwrite more than 56,000 meals for elderly shut-ins in metropolitan New York.

A capacity crowd of 1,000 advertising and media professionals attended the event, held at BB King Blues Club & Grill in midtown Manhattan. The participating bands were comprised of talent from agencies, advertisers and cable networks.

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