Mediacom Communications has weaved in several TV Everywhere services into its Web-based portal following a new deal that extends its four-year relationship with Synacor, a firm that specializes in authentication and customizable, Web-building services.
Mediacom customers now have single login access via the MSO-branded, consumer-facing site to authenticated TV Everywhere content from several networks and programmers, including HBO, Cinemax, TBS, TNT, CNN, Adult Swim, Cartoon Network, NBC, MSNBC, USA, Bravo, Style, E!, Oxygen, NBC Sports, Golf Channel, Telemundo, Mun2, Syfy, Fox.com and Big10.
"Offering a greater array of TV Everywhere content so our customers can enjoy their favorite content at home or on the go is an important advancement in our offering, and we appreciate the marketplace foresight Synacor has as well as their responsiveness in both consumer experience and collaborating with Mediacom,” said David McNaughton, Mediacom's SVP of marketing, in a statement.
Mediacom originally signed on Synacor to provide value-added content for the MSO’s highest-tier broadband customers. In 2009, Synacor was also hired to create a customizable portal for the MSO’s broadband subs.