Mediamorph Lands Hulu Deal

To help OTT player boost contract management capabilities, assess content value
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Mediamorph said Hulu has picked the cloud-based rights management firm to help the OTT-SVOD provider improve its contract management capabilities and assess the financial value of its growing content library.

Mediamorph said the deal came together amid content deal structures that are growing increasingly sophisticated, and that its platform will provide Hulu with insight into content costs and how they can help to drive decisions on future investment.

Hulu  announced last week that it was nearing 12 million SVOD subs and confirmed that it is looking to expand its repertoire with a new virtual MVPD service that will feature skinny TV packages.

Mediamorph’s said its “rights-aware” Deals contract module enables clients to manage, control, and analyze contracts in a centrally while supporting complex and evolving financial deal elements that are becoming more common in content distribution deals. Its Accounting and Analytics modules, meanwhile, provide insights into content costs and calculate amortization schedules, generate accrual reports, and produce supplier payment records.

“We are thrilled to be working with Hulu, a pioneer and leader in streaming TV,” said Rob Gardos, CEO of Mediamorph. “Contracts, titles, and rights have exploded in the digital age. Our platform provides our customers improved understanding of costs and revenue drivers of their most valuable asset – their content. We look forward to helping Hulu continue to lead the pack as their service grows exponentially in the years ahead.”

Separately, Mediamorph announced that Millicom, a provider with more than 62 million customers in Latin America and Africa, has selected it platform to fuel and accelerate growth for services such as Tigo Star (its satellite TV offering), as well as residential cable and other TV offerings.

Other Mediamorph customers include A&E Networks, AMC Networks, BBC Worldwide, CenturyLink, Liberty Global, NBCUniversal, Paramount Pictures, Starz Media, Turner Networks, Warner Bros, and Viacom, among others.

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