MediaRadar, which compiles information about ad spending, said it is giving its network clients additional ways to analyze and utilize the data.
The company says its TV Share of Market Report, a new capability, will enable network sales and research executives to be able to track and compare total ad spend by network, track and compare commercial minutes by advertiser and by program, daypart, genre, and product categories.
Clients can also determine their share of spending by category or spender by program or daypart, enabling one network to compare how much an auto company, for example is spending with it compared to a rival.
“When a sales person goes into a meeting, they want to know a lot about that advertiser,” says Todd Krizelman, CEO and cofounder of MediaRadar. “A lot of clients came back to us and said we would really love you to help us understand the size of market and share of market. And so those are things we’ve added to the tool sets.”
Read more at B&C.