MetaTV Inc. and Ensequence Inc. said Monday that they have entered into a strategic partnership.
MetaTV is a provider of application-system software for cable operators and networks, while Ensequence provides interactive-television-authoring solutions.
The two vendors said they will combine Ensequence’s “on-Q Authoring Suite” and MetaTV’s open-XML-based “Digital Application System” to offer operators faster and cheaper development of many applications, including navigation, video-on-demand, enhanced television, virtual channels, polls and voting.
The two companies will also work together to expand MetaTV's existing interactive-TV-authoring XML to further accommodate the needs of the digital-TV community and to provide a standard for real-world, deployable applications across legacy and OpenCable Applications Platform set-tops, they said in a prepared statement.
"This partnership is very exciting, as it brings together truly complementary solutions that enable the inexpensive, timely development and deployment of digital-TV applications," Cox Communications Inc. senior vice president of strategy and development Dallas Clement said in a prepared statement.
“Getting compelling content to our viewers is critical to our success, and the integration of Ensequence and MetaTV will facilitate this greatly," he added.