Microsoft Inks HBO Go, Bravo and More for Xbox


Hyping its Xbox 360 gaming con
sole as “the entertainment center of the living
room,” Microsoft announced
that it has struck
new partnerships with
about 40 content owners and
pay TV operators worldwide,
including HBO, Bravo, Syfy,
NBC’s Today, Comcast and

Both Comcast and Verizon
Communications separately
announced their Xbox hookups
on Tuesday. The cable
operator plans to make several
thousand video-on-demand
titles available via the
console, while FiOS TV subscribers
will be able to access
a selection of 26 live TV channels.

On the content front, Xbox 360 will provide
U.S. subscribers access to its Xbox Live service
with content from Bravo, Crackle, Epix, Syfy,
TMZ, NBC’s Today, UFC and

Microsoft is also adding
Web video, news and music
content from sources including
AlloCiné, Dailymotion,
iHeartRadio, MSN with MSNBC.
com, Today, TMZ, Vevo
and YouTube.

The software giant noted
that its existing operator and
entertainment partners include
AT&T U-verse, ESPN,
Netflix and Hulu Plus in the
U.S.; Telus in Canada;BSkyB in
the U.K., Canal Plus in France;
Vodafone in Portugal; Vimpel-
Com in Russia; and Foxtel in Australia.

“Today’s announcement is a major step toward
realizing our vision to bring you all the
entertainment you want, shared with the people
you care about, made easy,” Don Mattrick,
president of Microsoft’s Interactive Entertainment
Business, said in a statement. “Combining
the world’s leading TV and entertainment
providers with the power of Kinect for Xbox
360 and the intelligence of Bing voice search
will make TV and entertainment more personal,
social and effortless.”

Th e Kinect for Xbox 360 gesture- and voicerecognition
peripheral provides search and
discovery of content using voice search with
Bing on Xbox; for example, a user can say
“Xbox, Bing, The Office,” to find recent episodes
of the NBC show.

Xbox 360 also lets users share recommendations
and show other Xbox Live members
what games they’re playing, movies they’re
watching or music they’re listening to.