Microsoft Recasts ITV Program

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Trying to gain some bounce for its interactive-TV business, Microsoft Corp.
relaunched its TV-developer program along with set-top-box partners OctalTV SA
and Pace Micro Technology plc.

OctalTV and Pace will provide set-top boxes configured with the 'Microsoft
TV' platform to developers under the revamped program. The boxes will give
participating developers a chance to directly road-test their designs on a
Microsoft TV system.

The program will be offered in three levels -- a free, introductory level for
companies just starting out in the interactive-TV-applications space; a $3,000
membership that provides added tools, licenses and discounts on training
sessions; and a $7,000 premium membership that gives developers software tools
and licenses.

Companies choosing either of the pay levels can opt to buy the OctalTV and
Pace boxes.

'The new benefits of membership in the Microsoft TV Developer Program are the
result of listening to the needs of ITV developers around the world,' said Paul
Mitchell, senior director of content, standards and tools for the Microsoft TV
Group, in a press release.

'As part of the renewed developer program, Microsoft TV empowers ITV
developers by providing better access to the vast resources Microsoft has to
offer,' he added.

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