Microsoft Undercuts Others with $299 UHD Blu-ray-Capable Xbox

The price for the Xbox One S makes it the cheapest UHD Blu-ray player by $100
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When Microsoft’s Xbox One S hits retail Aug. 2, it’ll be just the third Ultra High-Def (UHD) Blu-ray Disc player in the market, and it’ll be $100 cheaper than standalone players offered by Samsung and Philips.

The first UHD Blu-ray player, the Samsung UBD-K8500, debuted earlier this spring with a $399 price point, and Philips is next up with its BDP7501, also for $399. Panasonic has produced its first UHD Blu-ray player, the DMP-UB900, but hasn’t announced pricing and availability for the U.S.

If suggested retail prices for those players don’t change between now and August, Microsoft should have a significant advantage over the standalone players, with a gaming console that does more than the competition, for $100 less.

“You’ll now be able to watch Blu-ray movies and stream video in stunning 4K Ultra HD video, with content from partners like Netflix and Amazon Video,” Matt Lapsen, GM of Xbox devices marketing, wrote in a blog post. “Xbox One S also offers high dynamic range (HDR) support for video and gaming, so you can experience richer, more luminous colors in games like Gears of War 4 andScalebound. With a higher contrast ratio between lights and darks, HDR brings out the true visual depth of your games and media.”

Read more at B&C.