BET Networks chief financial officer Scott Mills will add the title of president of the programmer's newly formed Digital Media Group.
Chairman and CEO Debra Lee said Mills will lead BET’s portfolio of digital brands and oversee the continued development and implementation of its digital strategy.
BET's digital assets currently include BET.com, BET on Blast, BET on Demand, BET Mobile and the network’s digital-video-download offering.
“BET's cable viewers are digital-media superconsumers -- they want BET's brands and content on every platform," Mills said in a prepared statement. "By creating the Digital Media Group, we're enhancing our ability to meet this demand by expanding our digital distribution partnerships, enhancing our platform-specific content offerings and developing compelling applications.”