Mitch Rose has joined Comcast/NBCU as SVP, government affairs, for NBC Universal in Washington, reporting to David Cohen, EVP of Comcast, and Kim Harris, EVP and general counsel of NBCU.
He is succeeding Meredith Attwell Baker, the former FCC commissioner who was named president of CTIA: The Wireless Association, in April, succeeding Steve Largent.
Rose has been doing consulting work for Comcast and other clients, including the National Cable & Telecommunications Association (Comcast is its largest member). He is the former VP, government relations, at Disney.
"Mitch’s extensive background working in the private and public sectors for Members of Congress, in the media and broadcast industry, and as a valued consultant has demonstrated his deft handling of important issues and strong understanding of the subjects, both domestic and international, that we face," said Cohen of the hire.
Preston Padden, executive director of the Expanding Opportunities for Broadcasters Coalition and a former top Disney exec himself, said of Rose: "Mitch is smart, well connected and hard working. He is a brilliant hire for NBC."