MLB Playoffs Drive TBS To Best Week In 33-Year History

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Major League Baseball Division Series was very, very good to TBS, driving the most-viewed week in its 33-year history.

Fueled by its exclusive coverage of MLB's four Division Series, TBS averaged a 3.9 household rating, 4.0 million households and 5.4 million viewers in primetime from Oct 5 through 11, according to Nielsen. Included in that total were 1.1 million adults 18 to 49, 2.5 million adults 18 to 49 and 2.5 million adults 25 to 54 in the daypart.

Moreover, TBS, which was also aided by the American League Central Division tiebreaker won by the Minnesota Twins over the Detroit Tigers on Oct. 6, ranked first in cable on a total-day basis, relative to households, viewers and with key demos, according to network officials.

Thirteen playoffs games lifted the "very funny" networks to its new heights. TBS scored an 11% increase to a 3.1 U.S. household rating (a 3.6 cable rating) and a like advance among total viewers to 4.77 million watchers from 4.28 million, versus its 2008 DS coverage.

The New York Yankees-Minnesota Twins American League Division Series matchup set the Nielsen pace, averaging a 4.2 household rating and 6.6 million watchers. The Yankees Game 3 clincher drew 6.7 million watchers, making it the most-viewed division series game since Game 4 of the 2007 ALDS game between the Yankees and Cleveland Indians, and the most-watched game on TBS since last year's decisive ALCS seventh game in which the Tampa Bay Rays dethroned the Boston Red Sox. That gam, with some 13.4 million watchers, is cable's best-ever MLB telecast.

The Twins/Yankees series averaged a 21.2 rating in the Minneapolis/St. Paul market and a 14.3 rating in the New York DMA.

The St. Louis Cardinals/Los Angeles Dodgers National League Division Series delivered a 3.1 U.S. household rating, and 4.72 million viewers on average over three contests.The Cards/Dodgers series averaged a 18.1 rating in the St. Louis DMA and a 8.3 rating in LA.
The other National League series, the Colorado Rockies/Philadelphia Phillies confrontation, averaged a 2.5 U.S. household rating and 3.82 million over four games. The Rockies/Phillies battle averaged a 18.7 rating in the Philadelphia DMA and a 13.6 rating in Denver.
The Red Sox/Los Angeles Angels of Anaheim series earned a 2.6 U.S. household rating and 3.97 million total viewers. The Halos' three-game sweep posted a 13.9 rating in Boston and a 7.3 rating in the LA DMA.

TBS's exclusive coverage of the National League Championship Series begins Thursday. Oct. 15 at 8:07 p.m., with the defending world champion Phillies invading Dodger Stadium.
Fox will cover the Yankees-Angels ALCS, starting the following day in the Bronx at 7:57 p.m.

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