Major League Baseball has named The Weather Channel Interactive the official weather service of MLB.com (mlb.mlb.com), TWCi said Tuesday.
Under terms of the deal, weather.com (www.weather.com) will post schedules, game-day forecasts and links to MLB.com.
TWCi said it will launch additional features next spring, including several designed specifically for “Desktop Weather,” its desktop application.
“We look forward to working with The Weather Channel Interactive to expand our reach to its 27 million consumers," MLB Advanced Media director of sponsorships Scott Norwood said in a prepared statement.
“Sports fans understand the connection between the weather and outdoor activities and, through this new relationship, we can make their lives easier by offering baseball content and weather information side-by-side,” Norwood added.
In other TWCi news, weather.com was ranked No. 9 for September by Nielsen//NetRatings, marking the site’s first-ever top-10 ranking.
The site also set records in September for unique monthly visitors and page views with 29.7 million and 846 million, respectively, TWCi said Tuesday.
“While weather.com reaches more than 25 million people each month, when the weather becomes severe, it is even more important that people have a place to turn to obtain the most trusted, most reliable and most relevant information in the world,” TWCi senior vice president and general manager Joe Fiveash said in a prepared statement.