Asian-themed entertainment network Mnet has reached a carriage deal with Comcast that will give the upstart channel digital basic carriage in several major Comcast systems.
The move is the first for Comcast as part of its mandate to launch several minority-targeted networks related to its merger deal with NBC Universal.
The distribution deal expands the network's existing relationship with the MSO to include distribution in Comcast's Chicago, Boston, San Francisco and Sacramento, Calif., systems by Sept. 2011, according to network officials.
The deal comes on the heels of a recent rebranding of the English language-based Mnet, which targets Asian Americans and fans of Asian pop culture.
"We applaud Comcast's clear commitment to the Asian American community and are thrilled that they chose Mnet as the network to serve their subscribers in these strategic markets. We look forward to working closely with its local systems to bring the Mnet brand to the widest possible audience," said Adam Ware, Mnet acting president and CEO, in a statement. "This is a great next step for us and we look forward to growing our partnership with Comcast in the months and years to come."
David Jensen, vice president of content acquisition for Comcast, added that broadening the distribution of Mnet "is part of our corporate commitment, made in connection with our NBCUniversal transaction and reflected in our agreements with leading diversity organizations and the FCC, to continue expanding distribution of content by and for diverse populations. The addition of Mnet will further enhance the already robust lineup of multicultural programming we offer and deliver even more choice to our customers."