Mobile Video Viewing Spiked 55% from 2015-2017, Research Group Says

After a brief lull, growth in smart phone video consumption is back up
Author:
Publish date:

The average amount of time that U.S. consumers spend watching video on smart phones increased by 55% from 2015-2017, according to new research from Parks Associates.

After brief decline in mobile video consumption growth, users averaged around 2 hours a week of mobile video watching in 2015 — a figure that is now up to around 3 hours a week.

Video_Consumption_on_Mobile_Phones

The shift has come, Parks said, as consumers watch less live video on traditional TVs—60% of all video watching took place on TVs in 2012 vs. just 44% at the end of 2017.

Related:YouTube: TV Screen Viewing Up 45%

Parks’ report is somewhat counterintuitive to data YouTube released over the weekend, suggesting that viewership of its platform on traditional TVs is up 45% year over year in Europe. 

Related