mOcean to Serve Tennis Brand

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The Tennis Channel took another step closer to its planned fourth-quarter
launch when it announced Tuesday that mOcean, a Venice, Calif.-based
creative-solutions firm, will develop its entire branding and on-air graphics
package.

The package will include creation and design of the network's on-air look,
animated logos, network IDs, show openings and program graphics, as well as the
print and video launch campaign, according to mOcean managing director Kevin
Aratari and Tennis executive vice president of programming and marketing Bruce
Rider.

Food Network, MTV: Music Television, National Geographic Channel and USA
Networks are among mOcean's credits.

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