Modi Media Using Innovid To Measure OTT Campaigns

GroupM advanced TV unit gains intelligence on smart TV viewers
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Modi Media, the advanced television unit of media buying giant GroupM, says it is working with Innovid to measure ad campaigns aimed at over-the-top viewers watching on smart TVs and other connected devices.

Innovid is able deliver video content to more than 25 different TV devices and provide analytics to measure performance.

As more viewer shift to over-the-top forms of television, advertisers need the same kind of third-party measurement and analytics they get from traditional TV.

“The work we’re doing with Innovid, they act as that third party to help us serve, track, measure and analyze our ads on these over-the-top devices and applications,” says Michael Bologna, president of Modi Media.

Read more at B&C.