In a top-level shakeup of its advertising sales team, NBCUniversal announced that two senior executives, Laura Molen and Mark Marshall have been promoted to president, NBCU advertising sales and partnership.
Two other senior executives, Mike Rosen, executive VP, advanced advertising and platform sales, and Scott Schiller, executive VP and general manager, marketing, are leaving the company.
The changes were announced by Linda Yaccarino, chairman, advertising and partnerships at NBCU.
“Our industry changes every minute. As we focus attention on reimagining our audience first culture, plus developing partnerships across NBCUniversal and beyond, it became increasingly important to elevate leaders to be on frontlines managing our sales teams,” said Yaccarino. “Laura and Mark are dynamic, indispensable visionaries and together they will establish the most agile, innovative sales organization. I congratulate them on this accomplishment.”
With the changes, Molen continues to head ad sales for NBC's lifestyle and Hispanic properties. Marshall adds responsibility for sports, advanced ad sales and client services to his previous responsibilities for entertainment sales.
The new structure will allow greater synergy between verticals and also help marketers more effectively connect with mass reach or targeted audiences across the portfolio, NBCU said.
As part of the overall restructure, Josh Feldman will gain oversight of all creative capabilities.