Moms Want To Hear Thanks: Lifetime Poll


When it comes to Mother’s Day, a “thank you” will suffice.

That’s one of the findings from Lifetime Networks’ initial FemiNation Poll, which marks the launch of an ongoing research project on the attitudes of American women.

The Zogby International/Lifetime poll --an online survey from April 25-28 of 2,072 mothers 18+ -- reveals among other things, how mothers feel about juggling career and parenthood; how they grade their parenting skills versus their own moms’: whether they split household chores with their significant others; and how they plan to celebrate their special day and what gifts they hope to get.

Almost all moms indicate that they often make sacrifices for their family (95% total with 59% saying frequently and 36% saying sometimes); and the majority of working moms (59%) find it difficult to balance being a mom and their job.  

The majority of mothers “don’t want, need or expect anything from their kids on Mother’s Day” or would be satisfied with a simple “thank you” (73%). However, most of them are optimistic about getting something special, with 82% expecting to get a gift of some sort from their kids. Only 15% doubt their kids will get them anything at all. 

Just under 90% of “empty-nest” moms (88%) are somewhat confident that they’ll get a call from their kids who don’t live at home any more.

The most-desired Mother’s Day gift among moms is a card (17%) followed closely by “a day of no chores or responsibilities” (16%). Only 3% actually indicated that jewelry is what they’d most like to get from their children. “Dinner at a nice restaurant” ranks as the top gift that married moms would most like to get from their husbands (19%).

Elsewhere, women voted Angelina Jolie and Julia Roberts as the top Hollywood moms, while Claire Huxtable of The Cosby Show was the “TV Mom” with whom poll respondents could most identify.

For its part, Lifetime Networks is celebrating mom’s big day with a weekend of special programming. Comedienne Angela Hoover, star of Webisode series “Mommy Madness,” dispenses comical advice on the art of parenting, while serving as host of Lifetime’s “Mother Knows Best” movie festival running on Saturday, May 10 from 11 a.m.-11 p.m. (ET/PT), and Sunday May 11 from 10 a.m.-10 p.m.(ET/PT). 

Among the movie highlights is the U.S. TV premiere of Me, Mom, Dad and Her on May 10, at 9 p.m., starring Melora Hardin (The Office). Sister service Lifetime Movie Network presents the critically acclaimed Thirteen, starring Holly Hunter and Evan Rachel Wood, also on May 10 at 8 p.m. (ET).