CBS Corp. CEO Les Moonves said March 9 that he wouldn't hesitate to yank the network signal from an affiliate if it didn't play ball on sharing retransmission-consent fee revenue.
Speaking March 9 at the Credit Suisse Global Media & Communications Convergence Conference in Palm Beach, Fla., Moonves said CBS did just that in Jacksonville, Fla., four or five years ago when the station said they ought to be paid by CBS.
"We ended the affiliate agreement, and they went from the No. 1 to the No. 5 station," he said. "There are alternatives. I worked hard to make CBS the number one network. The affiliates are sharing the $600 million NFL. I need something back for that."
Moonves, who has repeatedly said income from retransmission dollars will be in the region of $250 million by 2012, told investors at the conference that figure now might be too conservative, though he didn't offer a larger number.