Roger Moore will host a series of public-service announcements for Starz Entertainment Group LLC urging Americans to help UNICEF aid child tsunami victims.
The PSAs will begin running Jan. 18 on WAM! America’s Kidz Network, Starz Family and Encore.
The programmer added that it will make the spots available free-of-charge to all of its affiliates, cable and direct-broadcast satellite, to run on other channels.
“Like all people everywhere, we have been deeply moved by the tsunami disaster and, particularly, its impact on children,” Starz CEO Robert Clasen said in a prepared statement.
“We are delighted that Sir Roger brought us together with UNICEF to focus our efforts on the need to help children impacted by this disaster,” he added.