More Consumers Plan to Cut Pay TV Cord

Digitalsmiths Survey: Subs Want Lower Prices, More Choice
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More consumers are looking to cut the cord, giving up their cable and satellite subscriptions in favor of either over-the-top or over-the air options, according to a new survey by TiVo's Digitalsmiths unit.

Among those surveyed in the third quarter who have pay-TV service, 4.8% said they were planning to cut cable and satellite service, up from 4.3% a year ago and 2.9% in Q3 of 2013. Another 2.7% in the third quarter of 2015 said they were planning to switch to an online app or rental service from their pay-TV service, up from 1.7% in 3Q 2014, and 2% in the 2013 quarter.

The survey found that 7.2% were planning to change cable or satellite providers. That was also up from 6.9% a year ago and the same figure in 2013. In the past three months, 8.1% of those surveyed switched pay TV providers.

The churn could be avoided. 48.2% said they would consider keeping their pay-TV services if their provider made it easier to find things to watch.

But cost is also a factor, 23.9% said their pay-TV bill was more than $151 a month, up from 21.1% two years ago and 40.8% said they were paying more than they did 12 months ago.

Read more at B&C.