More New Orleans Kids To Benefit From 'CableCares'


More efforts by cable programmers and technology vendors aiding school children in the recovering city of New Orleans have been announced as part of the “CableCares” initiative.

CableCares will coincide with The Cable Show '08, the National Cable & Telecommunications Association convention at the Morial Center, May 18-20. Initiatives include rebuilding school playgrounds and libraries, providing educational enhancements for city schools and fundraising to support ongoing rebuilding efforts throughout the city.

Newly announced efforts include:

--qubo Channel/ION Media Networks will fully fund and build a new playground at Sarah T. Reed Elementary School (pictured, right). Two CableCares playgrounds will actually be built on that day (May 17), with the Fannie C. Williams Elementary School also receiving a new facility, both in conjunction with the national playground builder, KaBOOM! qubo is bringing characters from its popular show Veggie Tales to help entertain. (Volunteers are still being sought for those projects.)

--CableCares and Intel Corp. will provide Laurel Elementary School with a new media center. Intel is donating 45 powerful desktop PCs -- 30 of which will fill a new media center for the students. The balance will be distributed among the school's counseling centers and classrooms.

-- Discovery Education and LG Electronics lend their support to the previously announced Banneker Elementary School technology upgrade project to provide the wiring, equipment, and ongoing resources necessary to bring Banneker the full complement of advanced cable services. As part of the project, Discovery Education will donate premium online resources, educational videos, and a full day of on-site professional development for Banneker's teaching staff. LG Electronics will provide 27 HDTV monitors, bringing cable HDTV programming into every Banneker classroom.

-- Gospel Music Channel and Feed the Children will partner with CableCares, Cox New Orleans and corporate sponsor Lincoln to fill four tractor-trailer trucks with food packages for families and musical instruments for school children.

DIY Network is contributing to the Sarah T. Reed High School beautification project, funding supplies needed to paint and landscape the hard-hit East New Orleans High School. Volunteers are still needed on Saturday, May 17, or the morning of Sunday, May 18, to assist with painting and landscaping projects, along with Amy Wynn Pastor (pictured, below) from the Scripps network’s series Make a Move.

In response to the ongoing CableCares effort to rebuild school and city libraries, CSG Systems and Open TV, along with individual donors so far have funded the acquisition of more than 50 full classroom book sets for local schools.

Also, Comcast, C-SPAN2's Book TV, Juniper Networks and SeaChange International have all launched company book drives resulting in the donation of thousands of books for both school and city libraries.

The publishing community and corporate donors are getting involved as well, with Discovery Education, qubo Channel/ION Media Networks and Time Warner Cable Media Sales joining the CableCares effort in providing thousands of books and educational media titles to New Orleans schoolchildren.

For more information on how to get involved with CableCares, visit or contact NCTA's Melinda Schwartz-Oliver at Many donations are tax deductible. For more information visit

CableCares is also seeking additional donations and/or sponsorship support for the closing night fundraiser, “Battle of the Bands.”

Proceeds from this charity concert will fund all of the CableCares initiatives as well as other projects around the city. A list of available sponsorship opportunities is available at