More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates.
In its OTT Video & TV Everywhere: Partners, Alternatives and Competition report, Parks said 53% of broadband homes subscribe to both pay TV and OTT.
“Many OTT services are evolving to be complementary to the market’s largest players, instead of trying to compete directly against Netflix, Amazon and Hulu,” Brett Sappington, senior director of research, Parks Associates, said in a statement “Also, consumers are increasingly self-aggregating their OTT and entertainment services — they are adopting primary entertainment content sources and supplementing those sources with complementary video options.”
Related: About a Third of Free OTT Trials Convert to Paid: Study
Parks said more than 200 OTT video services are up and running in the U.S., and another 100 in Canada. During 2016 and 2017, 60 companies introduced new OTT services, and only seven services were shut down.
Read more at broadcastingcable.com.