Most U.S. Households Now Have An HDTV


The majority of American households -- 61% -- have at least one high-definition TV set and 26% have multiple HDTVs, while most consumers aren't interested in purchasing 3DTV sets, according to a recent survey conducted by Leichtman Research Group.

In 2005, according to LRG, 12% of U.S. households had at least one HDTV, and just 1% had more than one.

Since then HD sets have become more affordable: According to the survey, 60% of HDTV owners spent less than $1,000 on their set versus 48% last year and 34% two years ago. About 39% of HDTV owners said they were told how to receive HD programming when they purchased their set.

Meanwhile, the survey found relatively low interest in 3DTV. Less than 1% of U.S. households currently have an HDTV set that is 3D-capable, LRG found. While nearly 80% of adults in the U.S. have heard of 3DTV, of those just 8% are "very interested" in getting a 3D television set.

"With modest consumer demand for 3D-capable TVs, the potential growth of 3DTV will rely on a continued ‘push' of 3DTV by manufacturers and retailers, as well as the fact that about one-fifth of all US households purchase a new TV each year," LRG president and principal analyst Bruce Leichtman said.

The mean annual household income of those saying they were "very interested" in getting a 3DTV was 18% below the mean of the sample, according to LRG. Around a quarter of U.S. adult consumers (24%) have seen 3DTV, and of those 24% rate it an 8 to 10 (with 10 being excellent), while 32% rate it 1 to 3 (with 1 being poor).

Overall, 21% of all households purchased a new TV set in the past 12 months, and 18% of all households plan to purchase a new TV set in the next 12 months.

LRG's HDTV and 3DTV report was based on a telephone survey of 1,308 adults 18 and older from the continental U.S. conducted in November 2010. The overall sample has a statistical margin of error of 2.7%.