Motorola Inc. and MTV Networks International have created the first-ever entertainment series exclusively for the handset, the two companies said Thursday.
MTVN International described Head and Body as” a series of eight short mobisodes that follow the comedic adventures of a character whose head is detached from his body. Shot in Tijuana and Los Angeles, the live-action series follows the characters -- his detached head and his body -- and how they work together to attempt to meet women, keep fit and knock over as little as possible.”
The mobisodes will be available starting Thursday through MTV Networks International's mobile-distribution channels and via Motorola's Web site (www.hellomoto.com) in markets across the Asia-Pacific, Latin America and Europe. MTVN’s Comedy Central is distributing the content in the United States.
“By collaborating with MTV Networks International to create the Head and Body series, Motorola has redefined the way mobile content is developed for the third screen,” Motorola corporate vice president of global marketing and communications Leslie Dance said in a prepared statement. “Head and Body is a unique and witty entertainment series that marks the future of mobile phone entertainment and programming.”