Motorola Inc. announced Wednesday that its Broadband Communications Sector is
joining forces with Comcast Corp.'s High-Speed Internet division in mounting a
consumer marketing campaign -- running through Oct. 31 -- to drive demand for
The effort also will incorporate Motorola's National Football League ties.
The campaign, for instance, will feature two players from the 2002 American
Football Conference champion Oakland Raiders, Jerry Rice and Rich Gannon.
Moreover, a national "Motorola's Super Fast Super Bowl XXXVIII Sweepstakes"
will be part of the campaign across television, print, radio and the
The grand prize is a trip to the next Super Bowl, Feb. 1 in Houston, with
other prizing to include a behind-the-scenes tour of NFL Films and Fox Network's
Under the Helmet production.
Entry information will be available at www.motorola.com/motofanatic.
At Comcast High-Speed Internet, senior vice president of marketing and
business development Greg Butz said, "This marketing initiative allows Comcast
the opportunity to showcase the power of its high-speed Internet service to
customers, attract new customers and provide everyone a chance to win [a trip to
the Super Bowl]."
Motorola -- which said it is "the world's leading supplier of cable modems
and digital set-top boxes" -- added that the MSO currently is deploying its
"SB5100" and "SB5120" cable modems.