Motorola Goes Retail with Broadband Unit


Motorola Broadband Communications Sector is hoping to make a direct retail
cable-gear connection with the formation of a new unit.

Banking on Motorola's brand name, the vendor has formed a consumer-solutions
business within the BCS umbrella. The unit will be responsible for marketing
Motorola's wireless-cable-modem gateway, telephony and home-networking products,
as well as multifunction devices such as the "DCP501" cable-ready home-theater

The move was prompted in part by increasing consumer interest in broadband
applications, including digital-music-subscription services, home monitoring and
voice-over-Internet-protocol telephony.

Motorola already has distribution deals for its broadband products in 3,000
retail outlets including Best Buy Co. Inc. and Circuit City Stores Inc.

"The consumer-solutions business is a dedicated team focused on creating
products that are of value to consumers and offer compelling business models for
service providers," said John Burke, Motorola corporate vice president and
general manager of the new consumer-solutions business, in a release.

"Our 'connected-home' strategy means we're building devices and applications
that enhance the value of broadband, with the ultimate goal of driving demand
for cable products and services," he added.