With an eye toward delivering new over-the-top solutions to TV providers, Motorola Mobility invested an undisclosed amount in Ooyala, a startup that provides online video management technology and services.
Other investors in Ooyala include The CID Group and ITOCHU Technology Ventures, Sierra Ventures and Rembrandt Venture Partners. As of September 2010, the startup had raised $42 million since it was founded in 2007.
Mountain View, Calif.-based Ooyala says it has more than 1,000 customers, including Bloomberg, Dell, ESPN, Fremantle Media, Sephora, Telegraph Media Group, Vans, Whole Foods and Yahoo Japan.
"Motorola Mobility continues to drive toward delivering converged, multi-screen experiences," Wallace Pai, Motorola Mobility vice president of corporate development and ventures, said in a statement. "We share a common vision with Ooyala, and look forward to building on the synergies between our two companies."
Ooyala claims its customers deliver more than 1 billion video streams to more than 100 million consumers per month. Its products include Ooyala Everywhere, designed to deliver professional video across mobile devices, connected TVs and browsers.
"The strategic alignment between Motorola Mobility and Ooyala will help us provide video content and service providers with comprehensive services and technology solutions for delivering and monetizing highly relevant video experiences to consumers across all connected devices," Ooyala president and CEO Jay Fulcher said in a statement.
Last month, Google announced a $12.5 billion cash bid for Motorola Mobility, primarily eyeing its portfolio of 17,000 patents. The deal must still clear regulatory approvals and is subject to other closing conditions.