Moving Households a Telco Edge


A new survey gives telcos the edge in potentially securing new subscribers among people who’ve moved their households.

Parks Associates said its survey found that 45% of the estimated 23 million U.S. households that move every 18 months make their first service call to the phone company. Also, most people switch video providers only when they move into a new home.

The survey was conducted with more than 3,000 households, the Dallas-based market-research firm said.