A second major name in the advertising agency business is joining the television world. Today, Sept. 18, the Television Bureau of Advertising named the well-respected Steve Lanzano, 50, as president. He will take over the new position in January 2010, replacing Christopher Rohrs.
Lanzano is currently chief operating officer of media agency, MPG, which is owned by French company Havas, and whose accounts include Reckitt Benckiser, Volvo, Sears, ExxonMobil, and CBS Films.
Lanzano's move follows a similar path trodden by former Carat CEO, David Verklin, who left his ad agency to run the joint cable industry initiative Canoe Ventures.