Multimedia Research Group predicted that there will be 50.5 million IPTV subscribers by the end of 2010 with global IPTV revenue of $16.7 billion in 2010.
The research firm said $12.8 billion of that revenue will come from services and $3.9 billion from systems and software.
MRG said small independent IPTV providers are driving much of the growth in North America, while incumbent telephone giants -- such as France Telecom and Telefonica in Europe and PCCW in Hong Kong -- are the major factors in Europe and Asia.
“The one group of IPTV providers not sharing in the current success of IPTV is comprised of those that have selected Microsoft's software," MRG IPTV director Bob Larribeau said in a prepared statement. "Deployments at AT&T, Bell Canada, Deutsche Telekom and Swisscom are on hold waiting for Microsoft's software.”