MSC Gets Fox Sports Brand


As expected, Fox Sports Net rebranded recently acquired Midwest Sports
Channel Thursday as Fox Sports Net North.

The network -- which Fox Cable Networks acquired in February from CBS/Viacom
Inc. -- will carry the FSN name locally, but it will be called FSN North to
differentiate itself from the other 10 Fox owned-and-operated regional sports
channels, Fox officials said.

The regional -- which reaches 2.5 million homes throughout Minnesota,
Wisconsin, Iowa and the Dakotas -- carries Minnesota Twins and Milwaukee Brewers
Major League Baseball, Minnesota Timberwolves National Basketball Association
and Minnesota Wild National Hockey League games.