MSG Dunks Strong Ratings Tipoff With New-Look Knicks Opener

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The revamped New York Knicks not only opened their 2010-11 NBA campaign with a win against the Toronto Raptors north of the border, but the orange and blue also put their sneakers well across the previous season's Nielsen line.
The Amar'e Stoudemire era began with the Oct. 27 telecast netting MSG Network a 1.65 household rating in the New York DMA, according to Nielsen data. That was the club's best opening night performance on the regional sports network since the 2006-07 campaign (a triple overtime triumph over the Memphis Grizzlies), said officials at the RSN.
The Wednesday matchup, which the Knicks secured with some big buckets by $100 million, free agent-acquisition Stoudemire down the stretch, dunked last season's opener against the Miami Heat -- a 0.62 mark in the New York metro area -- by 166% and more than a full ratings point.
The telecast peaked with a 3.02 rating during its final 15 minutes. Among MSG's key adult 25-to-54 demo, the game scored a 1.12 rating, a 331% surge from the 0.26 from last year's opener.
"This is a great start for the Knicks and for MSG Network, and the first of 78 games that we will televise this year," said Dan Ronayne, executive vice president and general manager, MSG Networks, in a statement."There is clearly a lot of anticipation and excitement around the Knicks, and fans are eager to see the new team and key acquisition Amar'e Stoudemire."

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