Madison Square Garden Co. said Friday that it has named industry veteran Sharon Otterman to the newly created role of executive vice president and chief marketing officer at the media and sports giant.
Otterman, a well-respected marketing executive with more than 20 years’ experience in the industry, most recently served as senior vice president and chief marketing officer for MSNBC and NBC News.
In her new role, effective April 20, Otterman will be responsible for planning and directing brand strategies across MSG’s sports, media and entertainment businesses. She will work closely with the executive management team to set the company’s creative vision and determine how the company goes to market, while ensuring that MSG continues to deliver a world-class experience for consumers. Areas of focus include digital marketing, product marketing, marketing operations, creative, and market insights.
“Sharon has more than two decades of experience developing marketing strategies for some of today’s best known companies,” MSG’s executive chairman James Dolan and president and CEO Tad Smith said in a statement. “Her proven track record in brand development and value creation will serve us well as we continue to explore new ways to drive engagement with our customers. We look forward to having her as part of our leadership team as we continue to seize the opportunities that lay ahead.”
At MSNBC and NBC News, Otterman’s responsibilities included overseeing the design and implementation of all marketing strategies and programs. In addition, she led the efforts for brand development, media planning and consumer insights. Prior to joining MSNBC in 2009, Otterman worked for ESPN, where she last served as vice president of customer experience strategy and new media marketing, leading the customer acquisition, advertising, customer care, brand development and positioning efforts for all digital products, including ESPN.com, mobile, and broadband. She joined ESPN in 2003 and held various positions over her tenure, including vice president of integrated media & market planning and vice president of brand development.
“I am honored to be joining The Madison Square Garden Company,” Otterman said in a statement. “There are few organizations anywhere with the strength of MSG’s brands, and I look forward to working with the management team and staff to ensure we continue to build on MSG’s position as a sports, media and entertainment leader.”