MSG Scores Best Season with Knicks Telecasts

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As the New York Knicks try to keep its playoff hopes alive tonight versus the Miami Heat, MSG announced that the 2011-12 was its highest-rated season with its coverage of the NBA club.
MSG's Knicks telecasts averaged a 3.30 household rating in the New York DMA, according to Nielsen data. That number, aided by the mid-season heroics of Jeremy Lin and the subsequent burst of "Linsanity" in the Big Apple and around the globe, now ranks as MSG's highest-rated Knicks' regular season, dating back to the 1988-89 campaign, when the regional sports network started tracking household ratings. The 3.30 average household rating was ahead 81% from the 1.82 average for the 2010-11 season.
MSG's Knicks coverage also set demographic records, averaging a1.62 rating against adults 25 to 54, a 1.55 among persons 18 to 34, and 2.43 with males 25 to 54 and guys 18 to 34. Each of those deliveries mark the RSN's best performances dating back to 2004, when Nielsen switched to its Local People Meter system in New York.
Gauged against last season, MSG notched a 65% increase with adults 25 to 54 (1.62 vs. 0.98); 54% with males 25 to 34 (2.43 vs. 1.58); 6% against persons 18 to 34 (1.55 vs. 1.46); and 4% among males 18 to 34 (2.43 vs. 2.34).
MSG will telecast Game 3 of the Eastern Conference quarterfinals tonight as the Knicks host LeBron James and the Heat at Madison Square Garden at 7 p.m.

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