The New York Knicks rung in the new year on the wrong side of the ledger, but MSG Network scored its most-watched game of the 2012-13 NBA season.
The Jan. 1 telecast of the Portland Trail Blazers’ 105-100 win over the Knicks, which featured the return of forward Amar’e Stoudemire, generated a 5.32 household rating in the New York DMA, according to Nielsen data. The contest also set season-high ratings in two key demos, registering a 3.29 rating with adults 25 to 54 and a 4.87 rating against men of that age.
Through the first 24 Nielsen-measured games on MSG this season (the first three were not gauged because of outages tied to Superstorm Sandy), Knicks telecasts have averaged 3.52 household rating, up 74% from a 2.02 mark over the first 24 measured games of last season. On the demo side, the games have recorded a 2.09 rating among adults 25 to 54, up 118% from a 0.96, and a 2.99 rating with med 25-54, 105% amelioration from a 1.46.