Microsoft Corp. is adding free video to its MSN Internet service in a bid to draw users from paid content services, as well as other Web portals.
MSN officials said the service will be available this winter. The only content partners the company announced were MSNBC.com (msnbc.com/news
), CNBC and NBC News, which will supply segments from Dateline
, Meet the Press
and NBC Nightly News
ABC News runs an Internet subscription service, and that content is also available as part of RealNetworks Inc.’s "RealOne SuperPass" subscription service.
MSN said it will support the service by selling 15-second video commercials online.
"We will be able to offer rich broadband content to all consumers because the broadband services MSN will offer advertisers are the next generation of brand advertising on the Web," MSN corporate vice president Yusuf Mehdi said in a prepared statement.